Place a treasure chest on your stand / in your store with prizes inside. Promote the prizes to be won by printing a small postcard, and attach a lucky key to the card. The card tells customers where to find the treasure chest, and the prizes they can win. The only way they can win is to come to the treasure chest and try their key. If their key opens the padlock, they win. You choose the mix of winning & losing keys, and the prizes. It’s a customer magnet…they must visit you to win and you choose the prizes ! We’ll print the cards, and tie the keys to each one. You buy the keys, then rent or buy the treasure chest & padlock.
Rent or buy treasure chest
Here’s an easy way to build a database.
Every customer that comes to your treasure chest can enter the Second Chance Draw for another prize. They add their name & address to side 2 of the key card, and must include their email address and mobile to enter. They drop their card into a barrel, and when your promotion is over, you draw one card from all the entries as the winner.
Now, you have a barrel full of visitors with all their contact details, and permission to send them emails or SMS sales messages.
Capture every visitor's contact details by offering them an entry in the second chance draw.
The only way to win in to come to your treasure chest
A long queue of shoppers in a mall waiting to try their keys. Notice others adding their name & email address to enter the second chance draw.
Just ask a supplier to join the promotion, using their products as the prizes. They sponsor the cards & keys. Send an email to every customer announcing the treasure chest promotion. In return, allow them to build an impressive display of their products in your store. Perhaps they could train your staff in their product range before the keys are given out.
Place a treasure chest in the store centre. Each time a customer spends $ x in a store, the retailer gives them a key to try in the centrally located chest The prizes can be gift vouchers for stores within the Centre.
Ask your supporters to donate prizes to place in the treasure chest, then sell the keys at your event, function, fete or shopping centre stall for a chance to open the Charity Chest. Or, sell the keys as they enter as lucky door prizes.
Some companies have attached a key to their invitations to encourage staff to attend ! Or, have them at the party, Place one winning key per table, and call the tables one at a time to try their luck.
Keys: length 40mm; Thickness: 1mm; weight: 3g (1000 keys=3kg)
Padlock: solid brass & steel; weight: 180g
The keys are too small to brand so they are usually attached to a card, brochure or catalogue with tape,
a nylon tie or adhesive with the message on the card, brochure or catalogue.
Download artwork specifications for the Treasure Chest key card in PDF format.
Purchase 27cm wide: $145.00
Rental: $35/day or $70/week
Small quantities are ex-stock
Allow 3-4 weeks for larger quantities
St. George Bank attracted visitors to their stand at a recent financial planners conference using a customised Treasure Chest & Keys promotion.
The keys were distributed to visitors and attendees at the conference. To win, visitors had to visit the St. George stand to try their key in the treasure chest.
The anticipation of winning a prize encouraged hundreds to visit the stand, leading to queues. This provided St George staff with a great opportunity to talk with visitors while they waited in line.
Besides the prizes that were won with the winning keys, St. George ran a Second Chance Drawopen to every visitor. To enter, every visitor (both winners and losers) were offered an entry. All they had to do was complete their contact details on the back of the postcard and drop it into a barrel.
At the end of the conference, St. George had collected hundreds of contact details. It was a very successful promotion for St. George Bank.